Wednesday, September 17 | 2:00–5:00 PM | Grand Rapids, MI

Health Tech Showcase: Beyond the Medical Mile

An afternoon with the founders building the future of health tech in Michigan. Real stories of scaling, lessons from the field, and proof of traction. Stay for rooftop networking with a curated group of emerging startups and growth-stage leaders.

Sponsored by
Scaling Companies Panel

Four founders. Four perspectives.

What does it take to grow a health tech company in West Michigan? Founders from SxanPro, Mentavi Health, The Patient Company, and Root Functional Medicine share the choices, partnerships, and turning points that shaped their growth.

Ashlea Souffrou
Founder & CEO

Serial entrepreneur with three medical device patents and EY’s 2024 Entrepreneur of the Year, driving innovation in healthcare supply chain.

Healthcare Inventory
Data
Supply Chain

SxanPro uses patented mobile tech to turn healthcare inventory data into actionable intelligence. By harnessing Unique Device Identification (UDI), hospitals capture cost recovery opportunities and improve supply chain efficiency.

Keith Brophy
CEO

Accomplished entrepreneur and past EY Entrepreneur of the Year, known for scaling startups, leading acquisitions, and advising state and federal leaders on healthcare innovation.

Digital Health
Behavioral Health
Diagnostics

Mentavi delivers digital mental health assessments and care online, making diagnosis and treatment more accessible. With flexible pathways and data-driven tools, Mentavi is expanding access to evidence-based behavioral health.

Erica Armstrong, MD
Founder & CEO

Physician, author, and founder pioneering scalable care models in functional medicine and chronic disease treatment.

Care Delivery
Functional Medicine
Virtual Care

Root offers physician-led, dietitian-supported care to address the drivers of chronic conditions. Through virtual care and personalized treatment, Root’s model provides patients with more time, more insight, and more lasting support.

Travis Smith
Director of Customer Success

Healthcare operations leader focused on scaling customer success and strengthening partnerships.

MedTech Device
Patient Transfer
Patient Safety

The Patient Company’s SimPull device modernizes lateral patient transfers. Designed with clinicians, it reduces staff injuries, lowers patient risk, and improves workflow efficiency inside hospitals.

Emerging Startup Showcase

Building the Future of Health Tech

From digital platforms to medical devices, West Michigan’s founders are building companies that advance care, improve efficiency, and expand access. Meet 12–15 of the region’s most promising startups, each bringing fresh solutions and traction from the field.

Agenda

Where founders and partners connect.

2:00 – 3:30 PM

Panel + Showcase

Four founder stories. Candid lessons from the scaling journey.

3:30 – 5:00 PM

Rooftop Networking

Direct conversations with emerging startups, investors, and partners.